When Will Juul Stop Advertising to Teens?

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Picture this: your 13-year-old daughter is sitting on the couch at home, watching her favorite television show on a Sunday morning, and on comes an advertisement of a teenage girl, wearing trendy clothes, using her Juul to vape with friends. The ad runs on your daughter’s favorite TV channel, and the girl in the ad looks cool and healthy, so why would your daughter not want to give the Juul a try?

It’s not like the ad told kids, “Hey, try our product and you’ll get addicted and might develop cancer down the road!” Nope, they certainly wouldn’t be that honest. They want your money, folks! Lawsuits may finally be cracking down on nicotine companies knowingly advertising their products to teens. Is this $40M Juul settlement in North Carolina the first sign that vaping companies might be held accountable for their actions? The order will restrict Juul’s sales and advertising in North Carolina, and fund efforts to help those addicted to e-cigarettes. "Juul must abandon all marketing strategies and content that appeals to young people. Juul will be prohibited from influencer advertising, outdoor advertising near schools, sponsoring sporting events and concerts, and most importantly, most social media advertising," said Josh Stein (to CNN), the North Carolina attorney who filed the lawsuit. "Juul cannot use anyone under the age of 35 years in their advertising. Juul cannot make any claims that its e-cigarettes are safer or better for your health than combustible cigarettes." This isn’t the first time people are calling Juul out, either. Hundreds of people in the past have filed personal injury lawsuits against Juul, claiming they became addicted to the company’s products. So what's next? Do you think individuals will hire attorneys in other states to do the same? When will nicotine companies finally learn their lesson?

Young woman smoking an electronic cigarette